Privacy and GDPR

General Data and Protection Regulation (GDPR)

The General Data and Protection Regulation or GDPR takes full effect from may the 25th 2018. Danish Law supports the rights of citizens of the EU on the internet, which make sure the citizens have the option to get an insight of what data businesses store about them, and the right to have it deleted.

Apacta has put a great amount of effort into meeting the demands of GDPR, and provided understandable and clear information about the data Apacta stores about them. Once the new law has been solidified, or once the user uses the system there will be a pop-up message with the information and an acceptance button. 

Once you visit a website data about you will usually be collected in order to improve the site’s content.  E.g. It’s of the company’s interest to see which pages are the best to improve the user’s experience on the website. 

Below it is described what information is collected on our website and their use. It mainly is about Apacta finding out what you like on the website, so that we may improve the content and ads to your needs and interests. If you do not want us to collect the information, you can always delete cookies in your browser. Safari’s users’ cookies are automatically deleted after 7 days. To see how, click here. 


Our website uses cookies which is a text file that is stored onto your computer, phone or other devices with the purpose of recognizing the device, storing settings, collecting statistics and/or improving targeted ads. Cookies do not contain harmful coding information like viruses.
However, it is possible to delete cookies. To see how, click here. 

If you delete or block cookies ads could become less relevant for you, and be visible more frequently. You also have the risk that the website does not function properly, and that some content will not be available to you. 

The website contains cookies from third parties like Google Analytics, Youtube etc.

Personal Information

Personal information is any information that can be identified as you. Once you use our products, we collect and analyze the information (so do third parties like Google). 

For instance, this could happen by you engaging in some of our content, subscribing to our newsletter, participating in competitions or researches, registering as a user or making a subscription, making purchases or using our products and services.

These are the typical information that is collected and analyzed:

  • A unique ID and technical information about your computer, tablet or cellphone
  • Dit IP-nummer. Your IP address
  • Geographical location
  • Visited pages (interests)

Besides the data you explicitly consent to, the following data will also be analyzed:

  • Name
  • Phone number
  • E-mail
  • Address
  • Payment information

This will usually happen when you are creating a user, signing up for newsletters or making a purchase.


Apacta has taken technical and organizational measures ensuring your information is not illegally deleted, published, lost, destroyed, passed on to an unauthorized person, abused or anything that is against the law.

The information is used to identify you as a user, to show you the ads that are of most relevance to you, to register your purchases and payments and to deliver the services you require e.g. newsletters. Furthermore, we use this information to improve our services and content. 

Storage Period
The information is stored in the time frame it is legal to by Danish law, however, is deleted before if they are no longer needed. The length of the period is dependent on what type of information it is, and the intention behind storing it. It is therefore not possible to provide a definite time frame for when the data/information is deleted.

Transfer of Information
Data about your usage of our products, ads received from us, geographical location, gender and age group is being transferred to third parties. You are able to see which third parties under the Cookies section on this webpage. The data/information is used to target ads if we chose to. 
Apacta also uses third parties to store and analyze data. The third parties are only allowed to analyse the data for our purposes, and not their own.

Transfer of personal data like name and mail etc. is a possibility with your consent. We only use third parties which are inside of the EU or countries considered to have the needed security to store personal data.  

Insight and Complaints
You have the right to be informed about which information and data we keep and analyze about you. Furthermore, you are able to make any objections to how the information is used. You can withdraw your consent for usage of your data at any time. If the information that is analyzed is wrong it is in your right that these may be corrected or deleted. 

All inquiries should be directed to the data controller Jacob Sørensen’s mail: jbs@apacta.com


Website and app is owned and published by:

Apacta A/S

Håndværkervej 1.1

9000 Aalborg


CVR (VAT): (DK) 36548606

Tel: + 45 77 34 78 34

Mail: kontakt@apacta.com